[mind Retail Exclusive] Coop Switzerland boosts sales with an AI chatbot dedicated to DIY

Featured image of the article [mind Retail Exclusive] Coop Switzerland boosts sales with an AI chatbot dedicated to DIY

An article by Sophie Baqué

Publication

11 June 2025 à 12h22

Updated on 23 July 2025 à 18h37

Reading time

4 minutes

Publication: 11 June 2025 à 12h22, Updated on 23 July 2025 à 18h37

Reading time: 4 minutes

Daniel Hofmann, Brand Manager at Jumbo, shared with mind Retail the results of a conversational AI chatbot, which has been launched for two years. He explains usage figures, the impact on average basket size and the new features for this tool, whose second version is expected in October.

An article by Sophie Baqué

Publication

11 June 2025 à 12h22

Updated on 23 July 2025 à 18h37

Reading time

4 minutes

Publication: 11 June 2025 à 12h22, Updated on 23 July 2025 à 18h37

Reading time: 4 minutes

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For Jumbo, a Swiss D.I.Y., decoration and gardening retailer and subsidiary of Coop Group (2024 turnover: €31.7 billion, up 1.1%), it’s time to take stock of an AI-powered chatbot. Developed by German start-up Frontnow and launched in May 2023, ahead of Castorama and Mousquetaires, the conversational tool called “Jumbot” is an online shopping assistant that drives increased engagement through more relevant product recommendations. Available in 83 languages, it can answer questions in...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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