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Behind the scenes at the mind Retail Day conference in Paris on May 21, Laura Marquant, Managing Director of Tara Jarmon and Zapa, exclusively unveiled her circular roadmap. Accelerating second-hand sales with Faume, increasing collection volumes, gradual roll-out in stores... This shift towards circularity is already having an impact on customer acquisition and generating more sales opportunities.
A year after launching second-hand clothing in partnership with Faume, it’s time to take stock for the 2 high-end brands of the Brand Sisters group: Zapa and Tara Jarmon (each of which achieved €50 million in turnover in 2024, 25% of which was online). “We launched the second-hand offering digitally on both brands’ websites in April 2024, Laura Marquant, Managing Director of Zapa and Tara Jarmon, told mind Retail. We prioritised the digital channel for ease of implementation and because sustain
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