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With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on in-store screens and on an audience planning system in partnership with MyTraffic.
In 2024, the specialist in DOOH screens in stores and in-Store Media malls (total 2023 turnover: €80 million, up by 12%) increased its number of screens by 14.3% in France. In a year, it has gone from 3,500 to 4,000 screens, including 2,500 installed in 600 hypermarkets and 1,500 in an array of shopping centres. Without disclosing annual sales figures, “we have recorded double-digit growth, although there is a 20-30 point gap between hypermarkets, which are very dynamic with the addition of E.Leclerc and Intermarché stores, and shopping centres”, said Nicolas Benoit, Managing Director France.
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Article authors
Sophie Baqué
Chief Editor of mind Retail