[mind Retail Exclusive] OBI chooses VTEX to better equip franchisees in e-commerce

Featured image of the article [mind Retail Exclusive] OBI chooses VTEX to better equip franchisees in e-commerce

An article by Sophie Baqué

Publication

23 May 2024 à 10h29

Updated on 14 January 2025 à 18h54

Reading time

2 minutes

Publication: 23 May 2024 à 10h29, Updated on 14 January 2025 à 18h54

Reading time: 2 minutes

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Mind Retail learned that Obi has changed OMS and e-commerce platform partner. This should enable Germany's second largest DIY retailer, which is conducting a shift towards franchising, to strengthen omnichannel performance and to launch a marketplace in the near future.

An article by Sophie Baqué

Publication

23 May 2024 à 10h29

Updated on 14 January 2025 à 18h54

Reading time

2 minutes

Publication: 23 May 2024 à 10h29, Updated on 14 January 2025 à 18h54

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Considered a competitor for many years, e-commerce is still lagging behind in franchise networks. Such is the case of D.I.Y. OBI (sales 2023 of €9.4 billion in 10 countries via 40,000 employees), chaired by Sebastian Gundel, which runs 349 stores in Germany and 645 in Europe. According to our sources, the firm has now deployed VTEX’s OMS and e-commerce platform. The retailer opted for a successive switchover from a previous service provider – SAP Hybris – to the Brazilian solution. Although...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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