[mind Retail Exclusive] Through integration into product sheets, e-commerce retailer Jurassien is transforming generative AI into a personal shopper

Featured image of the article [mind Retail Exclusive] Through integration into product sheets, e-commerce retailer Jurassien is transforming generative AI into a personal shopper

An article by Morgane Monteiro

Publication

24 July 2025 à 13h54

Updated on 29 July 2025 à 14h33

Reading time

3 minutes

Publication: 24 July 2025 à 13h54, Updated on 29 July 2025 à 14h33

Reading time: 3 minutes

The children's furniture website Jurassien is testing AI to guide purchasing decisions, mind Retail learned. The feature, which appears in the product listing, allows users to ask what the LLM thinks of an item.

An article by Morgane Monteiro

Publication

24 July 2025 à 13h54

Updated on 29 July 2025 à 14h33

Reading time

3 minutes

Publication: 24 July 2025 à 13h54, Updated on 29 July 2025 à 14h33

Reading time: 3 minutes

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According to our information, since mid-July, a French e-commerce website specialising in children’s furniture, Jurassien, has been testing a new AI feature. In the product descriptions of 2,000 items on the site, representing 90% of the catalogue, a button labelled “What does AI think of this product?” allows customers to select three different buttons: ChatGPT, Perplexity, or Grok.

Clicking on one of these LLMs opens a new window and starts a bot using a pre-filled prompt that is sent...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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