[mind Retail Exclusive] Veesual signs up Lululemon and Adore Me

Featured image of the article [mind Retail Exclusive] Veesual signs up Lululemon and Adore Me

An article by Morgane Monteiro

Publication

19 September 2024 à 15h17

Updated on 14 January 2025 à 18h44

Reading time

2 minutes

Publication: 19 September 2024 à 15h17, Updated on 14 January 2025 à 18h44

Reading time: 2 minutes

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According to our information, start-up Veesual added Lululemon and Adore Me to its portfolio. These companies will be testing the AI-powered virtual fitting solution.

An article by Morgane Monteiro

Publication

19 September 2024 à 15h17

Updated on 14 January 2025 à 18h44

Reading time

2 minutes

Publication: 19 September 2024 à 15h17, Updated on 14 January 2025 à 18h44

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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mind Retail has learned, on the sidelines of Paris Retail Week, that since September 2024, Lululemon (2023 sales: US$ 9.62 billion, +19%) has been testing Veesual’s technology on its Canadian app. The POC involves 300 items (back to school campaign), offers a virtual fitting technology powered by AI. Users can view different sizes of clothes on mannequins of varying morphologies, for a more engaging experience. To achieve this, Veesual generates millions of combinations between garments and...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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