[mind Retail Exclusive] Who are the 15% of French people who use AI engines to research online purchases?

Featured image of the article [mind Retail Exclusive] Who are the 15% of French people who use AI engines to research online purchases?

An article by Sophie Baqué

Publication

15 July 2025 à 19h39

Updated on 12 August 2025 à 11h57

Reading time

5 minutes

Publication: 15 July 2025 à 19h39, Updated on 12 August 2025 à 11h57

Reading time: 5 minutes

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While e-commerce traffic is experiencing a significant decline, consulting firm STLAR is highlighting a shift in online shopping habits. According to an exclusive study conducted with Toluna – Harris Interactive, to which mind Retail has access, 15.5% of French people have used generative AI assistants to research a purchase. And their profile differs from that observed in the U.S.A.

An article by Sophie Baqué

Publication

15 July 2025 à 19h39

Updated on 12 August 2025 à 11h57

Reading time

5 minutes

Publication: 15 July 2025 à 19h39, Updated on 12 August 2025 à 11h57

Reading time: 5 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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According to Gartner, a 25% decline in search volumes is expected on traditional search engines by 2026, in favour of generative AI conversational search engines. Faced with customers reporting “drastic drops in traffic on their e-commerce sites,” according to STLAR’s C.E.O. Chloé Duteil, the consulting firm and Toluna (Harris Interactive) published a study in June 2025 covering 1,034 French respondents.

According to the study, while 48% of French people have never used generative AI search...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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