![Featured image of the article [mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion](https://www.mind.eu.com/wp-content/uploads/sites/6/2024/12/Publicis-baro-2024-978x626.png)
For the launch of the Cerave brand on Amazon, L'Oréal opted for an advertising strategy ranging from videos on Prime Video and Twitch to search and display. Stéphane Grenier, Managing Director France of Amazon Ads, gave mind Retail an overview of the results.
For the launch of Cerave skincare products on Amazon, the L’Oréal brand opted for a full funnel approach in France, from brand awareness, at the top of the funnel, to performance, at the bottom of the funnel. “The campaign ran on Amazon and open web inventory, as well as on Twitch and Prime Video, from May 13 to June 10,” explained Stéphane Grenier, Managing Director of Amazon Ads France, at a meeting alongside the Publicis Barometer presentation, on December 9.
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Article authors
Sophie Baqué
Chief Editor of mind Retail