According to Najar's Retail SaaS Trend Report 2026 study, to which mind Retail had access, 65% of retailers use at least 5 AI tools (OpenAI, Mistral, Claude...) simultaneously. While ChatGPT adoption exceeded that of Google Workspace, the sector is shifting towards a multi-tool strategy, from the generalisation of AI for visual creation (Midjourney) to workflow automation (AutoGPT). Yet, this excitement is hiding a major challenge of shadow AI, whose costs, often diluted in personal uses, still escape Finance Departments.
According to Najar’s Retail SaaS Trend Report 2026 study, conducted on a panel of 200 European retailers (online retailers, marketplaces, fashion, grocery, beauty, DIY, etc.), the Top 10 of AI solutions most used by retailers has been shaken up over the last 12 months. ChatGPT is now the most adopted tool by retailers, with a rate of 71%, compared to 60% for MistralAI, 51% for Perplexity and 44% for Claude. “OpenAI has established itself as an entry point, the study summarises. In parallel, Mis
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Article authors
Sophie Baqué
Chief Editor of mind Retail