The Adeo Group (2021 turnover: €32.4 billion, of which 6.6% are online sales) is to launch a Naterial showroom format dedicated to outdoor design. After Spain, Portugal, Uruguay and Georgia, the first French showroom will open in March 2023 in Northern France (Villeneuve d’Ascq), covering 1,000 sq.m.
Clients can purchase exclusively on the Leroy Merlin website in each country, with subsequent delivery. In Greece, a first unit is planned in the coming months. The group is looking for sites...