According to a study from Boston Retail Partners called “Customer Experience: Unified Commerce”, covering responses from 500 U.S. retailers in March and April 2018 (from all retail segments, from fashion to hardline items and grocery), the gap continues to widen between customers and retailers. The report explains that as consumer expectations continue to evolve, often driven by technology, retailers are still failing to add these enhancements into their offers. The study gives examples of area
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