Online “off-price” sales reached €17 billion in 2021

Publication

15 April 2022 à 14h05

Updated on 16 April 2022 à 00h29

Reading time

2 minutes

Publication: 15 April 2022 à 14h05, Updated on 16 April 2022 à 00h29

Reading time: 2 minutes

Publication

15 April 2022 à 14h05

Updated on 16 April 2022 à 00h29

Reading time

2 minutes

Publication: 15 April 2022 à 14h05, Updated on 16 April 2022 à 00h29

Reading time: 2 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

The digitalisation of the outlet sector continues. According to a McKinsey study, the online market of off-price retail soared since 2020. It should grow 5 times faster than standard retail fashion between 2021 and 2025. This is a major growth lever for high-end brands, allowing a monetisation of excess inventory and winning new customers.

…

Digitalisation. In Europe, physical outlet stores (or brand villages) accounted for 73% of the off-price market in 2015. However, the

…

You are reading this article thanks to your trial period.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

You are reading this article thanks to your subscription to Mind Retail.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

Do you have information to share with us?

Our other services

Research

Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.

Training courses

Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.

Events

Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

JD.com, Amazon Haul, Kaufland, Rakuten: Europe becomes new battleground for global marketplaces

In the U.S.A. sales of ultra-low-price marketplaces sourcing goods from Asia are declining, as parcels worth less than US$800 are now subject to customs duties and a flat tax. As a result, players...

30 October 2025

Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...

29 October 2025

With turnover down by 5.3% over 9 months, URW announces departure of Jean-Marie Tritant

In parallel with the release of 2025 3rd quarter results showing decreasing sales, Unibail-Rodamco-Westfield is initiating a major governance change. Chairman Jean-Marie Tritant, will step down at...

27 October 2025

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Lululemon, Ralph Lauren, Gap and Levi’s enter peak season with high stock levels

Faced with rising customs tariffs affecting US imports, several retailers have built up significant inventories. Over a year, the stocks of Gap, Levi’s, Lululemon, Ralph Lauren and Academy Sports...

27 October 2025

France and Italy urge Shein to reassess a business model

While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...

13 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

29 October 2025

EU: Omnibus bill stalled in Parliament

On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...

27 October 2025

[mind Exclusive] Casino lost lawsuit against Mediaposte

According to information from mind Media, the Casino group failed to take legal action against the advertising print distribution specialist Mediaposte (a subsidiary of La Poste). The food...

21 October 2025

ChatGPT reaches a milestone: 10% of conversations are about shopping, clicks surge

As the use of OpenAI’s search engine becomes part of daily life for more than 40% of Internet users according to Yext, U.S. research firm Sensor Tower has analysed prompts related to shopping. At...

13 October 2025