Online returns: Blue Yonder completes logistics suite with the acquisition of Optoro

Featured image of the article Online returns: Blue Yonder completes logistics suite with the acquisition of Optoro

An article by Sophie Baqué

Publication

20 August 2025 à 19h13

Updated on 25 August 2025 à 11h10

Reading time

3 minutes

Publication: 20 August 2025 à 19h13, Updated on 25 August 2025 à 11h10

Reading time: 3 minutes

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Following in the footsteps of Best Buy, DHL and Picnic, Blue Yonder is responding to the rising challenge of online returns. As their operational, environmental and commercial impact increases, the U.S. tech company bet on external growth with Optoro to build a data-driven and omnichannel solution.

An article by Sophie Baqué

Publication

20 August 2025 à 19h13

Updated on 25 August 2025 à 11h10

Reading time

3 minutes

Publication: 20 August 2025 à 19h13, Updated on 25 August 2025 à 11h10

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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This is the second acquisition of the year 2025 in the field of reverse logistics. On August 20, logistics software publisher Blue Yonder (2024 revenue: US$1.36 billion, up 14%) announced the acquisition of U.S. company Optoro, a Washington-based specialist in e-commerce returns management and reverse logistics. The amount of the transaction was not public. This software solution, which will be integrated into Blue Yonder’s platform across all countries, will provide retailers, brands and...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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