Following in the footsteps of Best Buy, DHL and Picnic, Blue Yonder is responding to the rising challenge of online returns. As their operational, environmental and commercial impact increases, the U.S. tech company bet on external growth with Optoro to build a data-driven and omnichannel solution.
This is the second acquisition of the year 2025 in the field of reverse logistics. On August 20, logistics software publisher Blue Yonder (2024 revenue: US$1.36 billion, up 14%) announced the acquisition of U.S. company Optoro, a Washington-based specialist in e-commerce returns management and reverse logistics. The amount of the transaction was not public. This software solution, which will be integrated into Blue Yonder’s platform across all countries, will provide retailers, brands and logis
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Article authors
Sophie Baqué
Chief Editor of mind Retail