How are retailers and e-merchants preparing for peak season 2025? With the rise of generative AI engines in customer searches and LLM tools, what are the priorities for Digital and Omnichannel Directors to optimise conversion? Elisa Ouvrard (La Grande Récré), Régis Pennel (Galeries Lafayette), Romain Roulleau (Kingfisher), Maria Moreau (Boozt) and Amandine Pérot (Blissim) share with mind Retail their priorities for a transformative Q4.
As October approaches, many retailers are entering the most strategic period of the year. Black Friday, Cyber Monday, Christmas…Q4 accounts for a major portion of revenue and often determines overall annual performance. For the 2025 peak season, more generative AI solutions than ever before have been mobilised to capture and convert online traffic during a period when volumes multiply.
For retailers, the importance of the peak season varies. While at Kingfisher, the fourth quarter accounts for o
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.