Philippe Muhr, Intersport: “GenAI at the start of the chatbot funnel, helps us better assess consumer’s needs and boosts conversion”

Featured image of the article Philippe Muhr, Intersport: “GenAI at the start of the chatbot funnel, helps us better assess consumer’s needs and boosts conversion”

An article by Sophie Baqué

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Publication

14 March 2024 à 19h11

Updated on 19 December 2024 à 13h04

Reading time

37 minutes

Publication: 14 March 2024 à 19h11, Updated on 19 December 2024 à 13h04

Reading time: 37 minutes

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At the 1-to-1 show in Monaco, Philippe Muhr, E-Commerce Director at Intersport, spoke exclusively to mind Retail about his transformation roadmap, and the results of the integration of GenAI into customer relations in partnership with Iadvize. The next step is to integrate AI into vendor’s tools.

An article by Sophie Baqué

Ajouter mind Retail à vos sources
Publication

14 March 2024 à 19h11

Updated on 19 December 2024 à 13h04

Reading time

37 minutes

Publication: 14 March 2024 à 19h11, Updated on 19 December 2024 à 13h04

Reading time: 37 minutes

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How do you accurately measure this “drive to store” aspect?

Philippe Muhr : With partners like Google, we know how many visitors we generate for the store based on keywords from Google searches. Today, if a customer is authenticated via Gmail, and if he accepts a geolocation option and clicks on a query such as “Intersport Lyon”, we are able to know that this customer left from point A to go to a store. This enables us to find out how many online visits generated business for the store.

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Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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