Pressured Debenhams signs with Romanian unicorn UiPath to optimise prices

Featured image of the article Pressured Debenhams signs with Romanian unicorn UiPath to optimise prices

An article by Sophie Baqué

Publication

12 June 2025 à 13h00

Updated on 23 July 2025 à 18h36

Reading time

3 minutes

Publication: 12 June 2025 à 13h00, Updated on 23 July 2025 à 18h36

Reading time: 3 minutes

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Debt renegotiation, declining sales, margins under pressure: to regain control of a pricing policy, Debenhams is turning to the Romanian automation unicorn and embarking on a shift towards smarter price management.

An article by Sophie Baqué

Publication

12 June 2025 à 13h00

Updated on 23 July 2025 à 18h36

Reading time

3 minutes

Publication: 12 June 2025 à 13h00, Updated on 23 July 2025 à 18h36

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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On June 11, 2025, Debenhams Group (2024 turnover: €1.4 billion, down 16%, with Mike Ashley, owner of Frasers, as majority shareholder) announced the rollout of the automated pricing solution Peak. Designed by UiPath, Romania’s first unicorn valued at US$35 billion in a latest US$750 million funding round, the tool aims to optimise real-time pricing for thousands of items, replacing manual processes and associated markdown cycles with fast, accurate and data-driven decision-making. As new...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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