Pricing : perceived inflation is 4 times higher than actual inflation

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According to Dunnhumby‘s Consumer Pulse global survey edited at the end of May 2022, perceived inflation on food prices is significantly higher than measured inflation. In May 2022, food inflation reached 10.1% in the U.S.A., 11% in Germany and in Spain, 7.5% in Italy and only 4.3% in France.

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“On an international level, perceived inflation is on average almost four times higher than observed inflation, the study summarized. And as for many grocery retailers, perception is reality,...