Primark, which had always refused to sell online, is launching a new e-commerce model based on store operations. A good compromise for the low-cost retailer in the face of high costs for deliveries and returns.
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The discount retailer Primark (2021 turnover of €6.27 billion, a fall of 5% versus 2020, and -30% versus 2019, with an operating profit of €382 million in 2021) is taking a first step towards e-commerce : it will test a click & collect service for its children’s collection Primark Kid’s, in 25 stores in the North West of England in the second half of 2022.
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