Retail media: Boulanger leaves Criteo to sign with Valiuz Adz

Featured image of the article Retail media: Boulanger leaves Criteo to sign with Valiuz Adz

An article by Raphaële Karayan

Publication

12 July 2024 à 17h59

Updated on 15 July 2024 à 18h01

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1 minute

Publication: 12 July 2024 à 17h59, Updated on 15 July 2024 à 18h01

Reading time: 1 minute

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An article by Raphaële Karayan

Publication

12 July 2024 à 17h59

Updated on 15 July 2024 à 18h01

Reading time

1 minute

Publication: 12 July 2024 à 17h59, Updated on 15 July 2024 à 18h01

Reading time: 1 minute

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Boulanger (sales €4.35 billion by 2023) and Valiuz Adz, the retail media agency of the Valiuz data alliance (Auchan, Decathlon, Leroy Merlin…), which includes Boulanger, announced a strategic partnership on July, 8. From September onwards, Valiuz Adz will market e-retail media activation offers for the brand, both onsite (including video) and offsite. For onsite, Boulanger will rely on the technological platform of Kamino Retail, the adserving solution also used by Auchan. Activations will be e

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Article authors
Featured image of the article Raphaële Karayan
Raphaële Karayan Editor-in-Chief Mind Media
Featured image of the article Raphaële Karayan

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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