Retail media: Criteo signs Selfridges and Belk department stores

Featured image of the article Retail media: Criteo signs Selfridges and Belk department stores

An article by Morgane Monteiro

Publication

8 October 2024 à 18h06

Updated on 14 October 2024 à 13h35

Reading time

2 minutes

Publication: 8 October 2024 à 18h06, Updated on 14 October 2024 à 13h35

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

8 October 2024 à 18h06

Updated on 14 October 2024 à 13h35

Reading time

2 minutes

Publication: 8 October 2024 à 18h06, Updated on 14 October 2024 à 13h35

Reading time: 2 minutes

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After losing ManoMano and Boulanger in recent months, retail media specialist Criteo announced on October 8 a new partnership with U.S. department stores’ Belk (2023 sales of US$3.1 billion, down 6% year-on-year). The struggling retailer, controlled by KKR and Hein Park, will use Commerce Yield, Criteo’s monetisation platform, to sponsor products and advertising space in 300 points of sale over 16 states in the South-East. The partnership will be expanded to other formats in 2025.

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Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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