Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

Featured image of the article Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

An article by Raphaële Karayan

Publication

8 January 2025 à 10h21

Updated on 24 July 2025 à 10h35

Reading time

2 minutes

Publication: 8 January 2025 à 10h21, Updated on 24 July 2025 à 10h35

Reading time: 2 minutes

An article by Raphaële Karayan

Publication

8 January 2025 à 10h21

Updated on 24 July 2025 à 10h35

Reading time

2 minutes

Publication: 8 January 2025 à 10h21, Updated on 24 July 2025 à 10h35

Reading time: 2 minutes

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On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy Merlin, Saint Maclou, Bricoman…) into a retail media network. Created in 2023, Adeo Retail Media has operations in Spain, Italy and Poland, strengthening Valiuz’s presence in Europe. The number of Valiuz staff will increase from 160 to 195, with the integration of Adeo’s teams.

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Article authors

Featured image of the article Raphaële Karayan

Raphaële Karayan Editor-in-Chief Mind Media

Featured image of the article Raphaële Karayan

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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