According to Patrick Brenninkmeijer, Portfolio Director for Redevco Switzerland and Central Europe, secondary cities offer bright spots for retailers. He explains why Geneva is one of these.
Retailers looking at Switzerland often compare Geneva and Zürich… Is Geneva better for retail?P.B.:
Within Switzerland, Zürich is the most attractive city and Geneva is 2nd ahead of the capital city of Bern and Basel. Where Zürich is well-known to offer luxury shopping and is considered as attractive as London, Paris, Barcelona or Munich, Geneva is a strong runner-up and is actually comparable with cities like Stockholm, Lyon, Edinburgh and Cologne.
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