Rufus: In 2025, Amazon’s AI chatbot generated US$12 billion in sales

An article by Sophie Baqué

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Publication

10 February 2026 à 17h52

Updated on 16 February 2026 à 16h46

Reading time

1 minute

Publication: 10 February 2026 à 17h52, Updated on 16 February 2026 à 16h46

Reading time: 1 minute

An article by Sophie Baqué

Add mind Retail to your sources

Publication

10 February 2026 à 17h52

Updated on 16 February 2026 à 16h46

Reading time

1 minute

Publication: 10 February 2026 à 17h52, Updated on 16 February 2026 à 16h46

Reading time: 1 minute

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After very encouraging results in Q3 and on Black Friday 2025, when 38% of Amazon sessions used Rufus, Amazon’s annual report confirms the strong traction of the AI chatbot.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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