According to the latest audience report, Shein has managed to stabilise the active user base in Europe over the last 6 months. Driven by the marketplace, 4 countries account for 65% of monthly users. However, double-digit losses for Italy, Germany, Austria and the Nordics are showing signs of slowdown.
According to the latest audience metrics published as part of the Digital Service Aact, Shein reported 130.47 million monthly active users in the European Union between August 1, 2024, and January 31, 2025. Like other “very large platforms”, it is required to update European audience data every 6 months. Within the 27 member states, the Singapore-based retailer (sales 2024 of US$ 38 billion, up by 19%) recorded a moderate audience increase of 1.9% compared to the previous half-year (to...
Do you have information to share with us?
Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.