According to the latest audience metrics published as part of the Digital Service Aact, Shein reported 130.47 million monthly active users in the European Union between August 1, 2024, and January 31, 2025. Like other “very large platforms”, it is required to update European audience data every 6 months. Within the 27 member states, the Singapore-based retailer (sales 2024 of US$ 38 billion, up by 19%) recorded a moderate audience increase of 1.9% compared to the previous half-year (to end-July 2024).
Only 4 countries had more than 15 million monthly active users over the last period: Spain (24.8 million), France (23.5 million), Italy (20.4 million) and Germany (16 million).
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
