Simon Property partners with Alibaba to accelerate live shopping

An article by Sophie Baqué

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Publication

3 November 2022 à 17h03

Updated on 4 November 2022 à 15h09

Reading time

3 minutes

Publication: 3 November 2022 à 17h03, Updated on 4 November 2022 à 15h09

Reading time: 3 minutes

To strengthen business with Chinese consumers, the U.S. mall owner Simon Property unveiled a groundbreaking partnership with Alibaba, via "live shopping" sessions. The launch is scheduled for 11/11.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

3 November 2022 à 17h03

Updated on 4 November 2022 à 15h09

Reading time

3 minutes

Publication: 3 November 2022 à 17h03, Updated on 4 November 2022 à 15h09

Reading time: 3 minutes

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The world’s leading commercial property company, Simon Property Group (Q3 2022 revenues of US$1.32 billion, up by 1.5% year-on-year), is partnering with Tmall Global, Alibaba‘s cross-border platform (Q2 2022 revenues stable at US$30.7 billion). The aim of the partnership is to bring international brands to Chinese consumers via live streaming events.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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