Simon Property steps up in offsite retail media

Featured image of the article Simon Property steps up in offsite retail media

An article by Sophie Baqué and Morgane Monteiro

Publication

2 April 2025 à 16h04

Updated on 7 April 2025 à 20h46

Reading time

3 minutes

Publication: 2 April 2025 à 16h04, Updated on 7 April 2025 à 20h46

Reading time: 3 minutes

An article by Sophie Baqué and Morgane Monteiro

Publication

2 April 2025 à 16h04

Updated on 7 April 2025 à 20h46

Reading time

3 minutes

Publication: 2 April 2025 à 16h04, Updated on 7 April 2025 à 20h46

Reading time: 3 minutes

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Simon Property Group, the world’s leading commercial property company (2024 revenue: US$5.96 billion, up by 5.4%, via 229 malls covering 180 million sq.m and 2 billion visitors per year) announced the launch of a new data feature on March 27, 2025. Run by the Simon Media & Experiences entity, this allows brands to activate more omnichannel campaigns, capitalising on “first party” data. The aim is to improve targeting and efficiency in terms of marketing spend, via digital channels, YouTube, soc

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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