Story, the Concept of The Month

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Publication

2 June 2018 à 21h49

Updated on 10 May 2019 à 17h03

Reading time

2 minutes

Publication: 2 June 2018 à 21h49, Updated on 10 May 2019 à 17h03

Reading time: 2 minutes

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Add mind Retail to your sources
Publication

2 June 2018 à 21h49

Updated on 10 May 2019 à 17h03

Reading time

2 minutes

Publication: 2 June 2018 à 21h49, Updated on 10 May 2019 à 17h03

Reading time: 2 minutes

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Can scarcity boost visitors for U.S. department stores? This is Macy’s gamble, which bought Story in May 2018 for an undisclosed amount. Story opened in 2011 in New-York (Chelsea area, sales area of 185 sq.m), mixing “the point of view of a magazine, changing like an art gallery and selling products like a store”.

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