According to BCG, 30% of our wardrobes could be filled by second-hand clothes by 2026. And the second-hand market is expected to grow by 20% over the next five years. At a time when the priority for retailers is to revive growth, how can they move forward in CSR? How to build loyalty amongst customers who are motivated to consume less?
The great paradox. At Decathlon, the first carbon assessment carried out in 2007 showed that 75% of the carbon impact was actually linked to the products (design, manufacturing, transportation.). Only two years ago, “sprinkling sustainable strategies” were still common in the retail industry. In 2021, retailers’ strategies have become more global and focus on the range management. “What emerged from many studies we conducted in the retail sector is that the main carbon emissions come from produ
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