The Rocher Group lights up sales in Japan and Africa

According to Bris Rocher, C.E.O. and grandson of the founder of the beauty retailer Rocher Group, “You need three things to become a company with a purpose. Firstly, you need an authentic reason for trading, based on ethics or principles established by the Founders, which competitors cannot copy. Secondly, you must offer a clear environmental challenge. Finally, this purpose must seamlessly engage your clients and all your staff. This is necessary to become the best company for the world, not t