As Ikea expands urban stores dedicated to project design, mind Retail wanted to understand the results. How many appointments were made last year ? What is the uplift in consumer spending ? We have an exclusive analysis from Thibault Tabard, Director of Expansion for France at Ingka, the group's first franchisee.
Ikea is opening more and more design studios around the world. What are the quantitative targets for 2025?
During the last financial year ending in late August, 2024, Ingka Group (turnover of €41.8 billion) opened 40 design studios (also called plan & order stores) worldwide, bringing the total to 574. This format is very strong in Europe and North America. These are small stores that offer design assistance in our 3 main areas (kitchens, wardrobes and bathrooms). I can’t put a figure on the...
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