TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion

Featured image of the article TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion

An article by Morgane Monteiro

Publication

26 February 2025 à 18h10

Updated on 24 July 2025 à 10h04

Reading time

3 minutes

Publication: 26 February 2025 à 18h10, Updated on 24 July 2025 à 10h04

Reading time: 3 minutes

An article by Morgane Monteiro

Publication

26 February 2025 à 18h10

Updated on 24 July 2025 à 10h04

Reading time

3 minutes

Publication: 26 February 2025 à 18h10, Updated on 24 July 2025 à 10h04

Reading time: 3 minutes

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After the launch of TikTok Shop in Mexico, the platform is launching this feature in France, Germany, Italy and Spain, four countries with a combined total of 85 million users in 2024. Since February 2025, sellers can register on the marketplace, but users will not be able to purchase until April. To simplify the integration of e-shops, TikTok is collaborating with Shopify and PrestaShop and announced that information (products, stock, prices, photos) will be synchronised in 2 days. To make...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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