U.S.A. Making cash-strapped consumers spend money

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20 May 2020 à 12h16

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Publication: 20 May 2020 à 12h16

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20 May 2020 à 12h16

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Publication: 20 May 2020 à 12h16

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In the U.S., where consumption accounts for 68% of G.D.P. and unemployment is rising sharply, the giants of F.M.C.G.s are trying to prevent households with tight budgets from migrating to private labels and low prices.

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