“People want what their friends won’t have, they want to stand out on social media, they want to stand out in their circle. They want to be exclusive,” said Anuvrat Gaurav, head of retail at Al Futtaim, which is the partner of an array of fashion brands in the region and in Asia (Nike, Adidas, etc). In December 2018, Al Futtaim brought in the U.A.E. The Social Foot, which opened a first store within The Dubai Mall at the ground floor. This store offers new brands from around the world and colla
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