While the growth of Ulta Beauty is slowing down (Sales 2024 US$11.3 up by 0.8% after +5.7% in 2023, +15.6% in 2022 and +37.9% in 2021), the brand is strengthening an omnichannel approach to boost sales. On February 18, 2025, after signing with marketing platform Lucky Labs (clients: Sephora, Nordstrom, Walgreens, BestBuy), shoppers browsing the e-commerce sites of the cosmetics brands sold at Ulta can view the stock of products in real time for Ulta stores located in the surrounding area. They
…Ulta Beauty teams up with Lucky to publish stock data on brands’ websites
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