Crossing data from advertising campaigns with in-store KPIS, such as traffic and in-store revenue, is becoming a key challenge for retail media. While URW adopts a new offer from Cityz Media to systematise the measurement of a “drive to store” impact, HighCo is rolling out a media arm dedicated to DOOH, already active at Monoprix. The details.
On April 2, 2026, Cityz Media (2025 turnover: €240 million, down by 7.7% compared to €260 million in 2023, to remove the Olympic Games effect) launched Retail Media Lift, a new offer providing for a systematisation of in-store traffic generation measurement for any eligible DOOH campaign. Chaired by Didier Quillot, the former Clear Channel France reported an average impact of up by 19% on store footfall across 7 Unibail Rodamco Westfield malls where it has just been launched (4 Temps, Forum des
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Article authors
Sophie Baqué
Chief Editor of mind Retail