USA : TikTok adds an e-commerce site to compete with Shein and Temu

Featured image of the article USA : TikTok adds an e-commerce site to compete with Shein and Temu

An article by Sophie Baqué

Publication

3 August 2023 à 17h21

Updated on 28 August 2023 à 14h28

Reading time

2 minutes

Publication: 3 August 2023 à 17h21, Updated on 28 August 2023 à 14h28

Reading time: 2 minutes

An article by Sophie Baqué

Publication

3 August 2023 à 17h21

Updated on 28 August 2023 à 14h28

Reading time

2 minutes

Publication: 3 August 2023 à 17h21, Updated on 28 August 2023 à 14h28

Reading time: 2 minutes

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TikTok (1.17 billion users by June 2023) is opening an e-commerce business in the U.S.A. Ranging from clothing to electronic equipment, the “Made in China” offer is available directly on the app via a tab placed between the “Following” and “For you” sections. Initially planned for June 2023, the launch is scheduled for early August.

With this feature, TikTok will run the logistics flows (storage, shipping) via dedicated warehouses. This is different from TikTokShop (available since summer 2021 i

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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