Vusion and NielsenIQ join forces to optimise assortments and merchandising

Featured image of the article Vusion and NielsenIQ join forces to optimise assortments and merchandising

An article by Morgane Monteiro

Publication

7 May 2025 à 13h33

Updated on 12 May 2025 à 18h42

Reading time

2 minutes

Publication: 7 May 2025 à 13h33, Updated on 12 May 2025 à 18h42

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

7 May 2025 à 13h33

Updated on 12 May 2025 à 18h42

Reading time

2 minutes

Publication: 7 May 2025 à 13h33, Updated on 12 May 2025 à 18h42

Reading time: 2 minutes

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On May 6, 2025, global leaders in electronic shelf labels and data solutions for retail and consumer insights, Vusion and NielsenIQ, formalised a strategic partnership. Covering 100 countries and 85% of the world’s population together, they will pool data to optimise in-store product availability, merchandising, promotions and supply chain. The goal is to optimise retailers’ performance with the help of technologies such as AI. Already launched in the U.S.A., France and Italy, the new...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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