Off-White, Victoria's Secret, Reebok... long associated with VSEs, Shopify intends to compete with Salesforce, Oracle, Adobe and SAP by setting its sights on major accounts.
Alongside its focus on B2B, Shopify (sales of US$7.06 billion in 2023, up by 27%) signed 16 major companies in Q3 ended September 2024. These include Victoria’s Secret, Off-White, Reebok, Barnes & Noble, FashionPhile, BeautyCounter, Overstock, Hanes and On Running.
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