With 19% of online sales, Target reinvests US$100 million in e-commerce logistics

Featured image of the article With 19% of online sales, Target reinvests US$100 million in e-commerce logistics
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17 March 2023 à 10h59

Updated on 3 April 2023 à 15h52

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Publication: 17 March 2023 à 10h59, Updated on 3 April 2023 à 15h52

Reading time: 2 minutes

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The supermarket chain has announced that it is investing US$100 million in its e-commerce logistics to build six new order preparation centres by 2026. With this investment, Target is capitalising on its profitability driver: e-commerce. Interestingly, the company has reached a ceiling in its online sales last year.
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17 March 2023 à 10h59

Updated on 3 April 2023 à 15h52

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Publication: 17 March 2023 à 10h59, Updated on 3 April 2023 à 15h52

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On 22 February, Target announced a budget of US$100 million to develop its online sales services (home delivery, drive and click & collect) over the next three years. This investment will fund the opening of six additional fulfillment centres in the USA by the end of 2026 (up from 9 today).

These openings are in line with the strategic roadmap. With 1,948 stores in the US, the retailer is expanding its network for faster and cheaper fulfillment.

In 2022, Target’s comparable sales grew by 2.2% to

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