With a confidential US$3.5 million funding round, PulpoAR expands augmented reality case studies

Featured image of the article With a confidential US$3.5 million funding round, PulpoAR expands augmented reality case studies

An article by Morgane Monteiro

Publication

26 June 2025 à 19h36

Updated on 23 July 2025 à 18h15

Reading time

8 minutes

Publication: 26 June 2025 à 19h36, Updated on 23 July 2025 à 18h15

Reading time: 8 minutes

PulpoAR, a U.S. augmented reality start-up active in e-commerce and beauty stores, is taking a new step forward by positioning on Google search and retail media. This strategic diversification comes as the company has completed a US$3.5 million funding round led by Leap VC, Migros, Pastel Cosmetics, Qangels, Hub VC, and Teknasyon, mind Retail has learned. According to C.E.O Onur Candan, a Series A round is already in the works for 2026.

An article by Morgane Monteiro

Publication

26 June 2025 à 19h36

Updated on 23 July 2025 à 18h15

Reading time

8 minutes

Publication: 26 June 2025 à 19h36, Updated on 23 July 2025 à 18h15

Reading time: 8 minutes

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The genesis

PulpoAR was founded in May 2020 by Brazilian Rayan Godoi and Turkish entrepreneurs Onur Candan and Buğrahan Bayat. Headquartered in San Francisco, the start-up specialises in augmented reality applied to cosmetics, a market worth US$20.15 billion by the end of 2024, according to Horizon Grand View Research. As cosmetics brands seek to personalise a customer journey to enhance sales conversion, PulpoAR offers a virtual try-on solution to drive engagement and add-to-cart. The...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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