With AI, Rakuten launches its marketplace in Spain at a lower cost

Featured image of the article With AI, Rakuten launches its marketplace in Spain at a lower cost

An article by Morgane Monteiro

Publication

22 September 2025 à 22h10

Reading time

3 minutes

Publication: 22 September 2025 à 22h10

Reading time: 3 minutes

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An article by Morgane Monteiro

Publication

22 September 2025 à 22h10

Reading time

3 minutes

Publication: 22 September 2025 à 22h10

Reading time: 3 minutes

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On September 15, 2025, Rakuten (2024 turnover: €13.9 billion, up by 10% year-on-year, with a net loss of €790 million) announced the launch of a marketplace in Spain, the first step in a European expansion. The platform used AI to open this new market while keeping costs under control. The rollout is based “on Rakuten France’s technological expertise in artificial intelligence and the use of Rakuten AI in partnership with OpenAI”, the company told mind Retail. Translation of product...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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