With AI, Rakuten launches its marketplace in Spain at a lower cost

Featured image of the article With AI, Rakuten launches its marketplace in Spain at a lower cost

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

22 September 2025 à 22h10

Reading time

3 minutes

Publication: 22 September 2025 à 22h10

Reading time: 3 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

22 September 2025 à 22h10

Reading time

3 minutes

Publication: 22 September 2025 à 22h10

Reading time: 3 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

On September 15, 2025, Rakuten (2024 turnover: €13.9 billion, up by 10% year-on-year, with a net loss of €790 million) announced the launch of a marketplace in Spain, the first step in a European expansion. The platform used AI to open this new market while keeping costs under control. The rollout is based “on Rakuten France’s technological expertise in artificial intelligence and the use of Rakuten AI in partnership with OpenAI”, the company told mind Retail.

Do you have information to share with us?

Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Tags

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

See more

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

See more

What you absolutely must read this week

The essential content of the week selected by the editorial team.

How retailers are reinventing the checkout

As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...

2 November 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026

Advantail signs with Formality to streamline commercial lease management

Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...

23 October 2026

US retailers divided over the rise of autonomous shopping agents

In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...

21 October 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”

Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...

12 October 2026

2

Marketplaces: How Orange and Virgin Australia reinvent their value creation models

Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...

8 October 2026

3

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

4

Cashback: Younited secures an exclusive contract with Bouygues Telecom

Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...

16 October 2026