With Vox IA, Covéa visualises – and soon will manage – the customer experience

Featured image of the article With Vox IA, Covéa visualises – and soon will manage – the customer experience

An article by Christophe Auffray

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Publication

24 February 2025 à 17h10

Updated on 24 July 2025 à 11h14

Reading time

3 minutes

Publication: 24 February 2025 à 17h10, Updated on 24 July 2025 à 11h14

Reading time: 3 minutes

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To gain competitive advantage, insurer Covéa is improving customer experience by developing an AI-powered solution dedicated to analysing customer feedback: Vox IA.

An article by Christophe Auffray

Add mind Retail to your sources
Publication

24 February 2025 à 17h10

Updated on 24 July 2025 à 11h14

Reading time

3 minutes

Publication: 24 February 2025 à 17h10, Updated on 24 July 2025 à 11h14

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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In a challenging insurance market (climate disruptions, intensifying competition, declining consumer spending), Covéa (MAAF, MMA, GMF, PartnerRe)—the world’s 10th-largest reinsurer—is betting on a different customer experience to fight the competition. Over 5 years, the group developed a barometer based on 12 million surveys (with a 15% response rate) to measure customer satisfaction.

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Christophe Auffray Freelance
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