Zalando: Returns drop by 10% thanks to sizing recommendations

An article by Sophie Baqué

Publication

20 October 2023 à 18h36

Updated on 23 October 2023 à 18h59

Reading time

2 minutes

Publication: 20 October 2023 à 18h36, Updated on 23 October 2023 à 18h59

Reading time: 2 minutes

With 30% returns due to incorrect fitting, Zalando is banking on AI to optimise sizing recommendations and enhance an online consumer journey.

An article by Sophie Baqué

Publication

20 October 2023 à 18h36

Updated on 23 October 2023 à 18h59

Reading time

2 minutes

Publication: 20 October 2023 à 18h36, Updated on 23 October 2023 à 18h59

Reading time: 2 minutes

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Since July 2023, German pure-player Zalando (H1 2023 sales of €4.81 billion down by 0.3%, net margin at 1.3% of sales) has been using AI to make sizing recommendations on the website, calculated via customer measurements. By posting 2 photos in tight-fitting clothes on the app, AI calculates customer measurements to help find the right item size. A typical message is “We recommend a size M for this top, based on your measurements”.

Since the end of April, Zalando has been piloting an...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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