Zalando: Returns drop by 10% thanks to sizing recommendations

An article by Sophie Baqué

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Publication

20 October 2023 à 18h36

Updated on 23 October 2023 à 18h59

Reading time

2 minutes

Publication: 20 October 2023 à 18h36, Updated on 23 October 2023 à 18h59

Reading time: 2 minutes

With 30% returns due to incorrect fitting, Zalando is banking on AI to optimise sizing recommendations and enhance an online consumer journey.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

20 October 2023 à 18h36

Updated on 23 October 2023 à 18h59

Reading time

2 minutes

Publication: 20 October 2023 à 18h36, Updated on 23 October 2023 à 18h59

Reading time: 2 minutes

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Since July 2023, German pure-player Zalando (H1 2023 sales of €4.81 billion down by 0.3%, net margin at 1.3% of sales) has been using AI to make sizing recommendations on the website, calculated via customer measurements.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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