Jean Michel De Marchi

Latest articles by Jean Michel De Marchi

Advertising tracking: Apple ordered to pay €150 million fine for anti-competitive behaviour

On March 31, the French Competition Authority fined Apple (annual turnover: US$391 billion in the financial year ending September 2024, up 2% after a fall of 2.8% in 2023) €150 million for...

31 March 2025

Western Union takes turn in retail media

On November 11, financial transfer and payment network Western Union announced the launch of a retail media service, both in agencies and online. The American group aims to provide advertisers...

29 November 2024

Carrefour evaluates a grocery subscription program that includes Netflix

The food retailer wants to expand offerings to build customer loyalty, while the video-on-demand platform is looking for new ways to win customers.

19 January 2024

Castorama launches a chatbot boosted by generative AI

In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the...

17 November 2023

Lidl launches a retail media business in Germany

On 18 July 2023, the German Schwarz Group (owner of Lidl and Kaufland) announced the immediate launch of an online retail media offering, in partnership with online advertising technology company...

2 August 2023

Retail media: Kingfisher, Rakuten, Galeries Lafayette and 10 other retailers join the Carrefour-Publicis joint venture

On 15 June, Alexandre Bompard and Arthur Sadoun, C.E.O.s of Carrefour and Publicis respectively, presented the first stage of their partnership in online retail media at Vivatech. Announced in...

19 June 2023

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E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss players, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

Bonus textile repair: a virtuous scheme held back by a shortage of skills

Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...

29 January 2026

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Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026