Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Most read articles by Morgane Monteiro
How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion
Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...
25 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Latest articles by Morgane Monteiro
[mind Retail Exclusive] Darty signs up with Custplace for long-term customer reviews
Three and a half months after launching "long-term reviews" in partnership with Custplace, Fnac Darty is taking stock. The initiative enabled Darty home electrical retailer to collect an average...
Truffaut, Boulanger and Cultura victims of a massive cyber attack
Customer data, at the heart of retailing assets, is also of use to cybercriminals. After Zadig & Voltaire and LDLC, Truffaut, Boulanger and Cultura have now fallen victim. Pepe Jeans and...
12 September 2024
10 years after leaving India, Carrefour returns via a franchising agreement
While Carrefour is gradually withdrawing from Africa, the group (2023 sales of €92 billion, up 10.4% on a like-for-like basis via 14,000 stores in 40 countries) announced on September 9 a...
11 September 2024
After Adidas, Lego teams up with Nike to combine sport and play
In the run-up to the Olympic Games, and at a time when only 20% of children engage in the level of physical activity recommended by the WHO on a daily basis, Nike (2023 sales: US$51.4 billion, up...
10 September 2024
Beauty: Nykka relies on express delivery to deliver 50% of orders on D+1
On September 3, according to Office Chai, Indian omnichannel fashion and beauty retailer Nykka (US$770 million turnover in 2023, up 24%, 200 stores in 72 Indian cities) launched a 3-hour delivery...
Xavier Niel joins the board of directors of ByteDance, parent company of TikTok
TikTok has until the end of January 2025 to meet an ultimatum set by the USA. Meanwhile, Frenchman Xavier Niel joined the Board of Directors of ByteDance, TikTok's parent company.
5 September 2024
In the U.S.A., pure-players account for 37% of back-to-school purchases
In the United States, sales of school supplies are expected to reach US$31.3 billion in 2024 (Deloitte). While Walmart leads the market with a 34% market share in value terms, supermarkets and...
Social commerce: engaging, converting and retaining Gen Z
With 5.17 billion users by 2024, and the rise of TikTok Shop in the U.K. and the U.S.A., social networks are a key acquisition and engagement channel for brands. With the arrival of TikTok Shop in...
29 August 2024
[mind Retail Exclusive] Blissim transfers thousands of customer reviews to the Sephora website
Since June 1, 2024, subscription beauty box specialist Blissim (1.2 million customers in France, 2023 turnover of around €50 million) has been capitalising on customer reviews. Previously...
How Enhancy, with a model of automation and AI, wants to industrialise the second-hand sector
Optical Character Recognition, automated photo retouching and pricing... Enhancy, a SaaS company specialising in optimising the online resale of 2nd hand products (household appliances and...
Despite better Q2 results than Alibaba, Temu reviews strategy
The quarterly results to the end of June for Alibaba (sales up 4%, including down by 1% for retail) and Temu (sales up 86%) worried financial markets. Rising competition from TikTok and other...
27 August 2024
Toy specialist Hamleys opens more concept stores in Dubai and London
In Dubai, on August 23, Hamleys (2023 sales: US$59 million, down by 8.8%, after a rise of 68% in 2022), the oldest British toy chain, now a subsidiary of Reliance Retail (acquired in 2019 for...
26 August 2024
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...