Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Most read articles by Morgane Monteiro
How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion
Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...
25 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Latest articles by Morgane Monteiro
China: After an upbeat Q2, Walmart sells JD.com
On August 21, Walmart confirmed the sale of their stake in JD.com (2023 sales:US$153 billion, up 3.7% in a year). In China, faced with competitors Pinduoduo, Xiaohongshu and Alibaba, the...
23 August 2024
Social commerce: why Amazon needs TikTok’s audience
At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users...
Macy’s develops post-purchase retail media with Rokt AI
After a test phase last autumn, Macy’s Media Network, the Macy’s advertising network created in 2020, signed a partnership with New York-based retail tech Rokt on August 8, 2024. This...
Decathlon Hong Kong: a virtuous circle of lifetime returns with Adyen
At the NRF Big Show held in Singapore from June 11 to 13, Decathlon Hong Kong reported on the results of an unlimited returns policy, introduced in 2022 for members of the loyalty programme (free...
19 August 2024
The Saudi public investment fund wants 50% of Selfridges
On July 15, following the publication of an insolvency report on the Austrian property company Signa, the Saudi Arabian Public Investment Fund (PIF) wants an increased stake in Selfridges (2023...
2 August 2024
Department stores: faced with pressure from the market, Nordstrom wants to go private
According to WWD, the American department stores’ chain Nordstrom announced an intention to go private, following a press release from the Nordstrom brothers last April. Similar to...
30 July 2024
Galeries Lafayette enters second-hand jewellery and watch market
In Paris, Galeries Lafayette sees second-hand as a ‘drive to store’ opportunity. On June 23, the chain opened Hojo Vintage in the Haussmann flagship store, a 30 sq.m boutique selling...
Luxury goods: in the 1st half, LVMH cannot escape market slowdown
On July 23, LVMH (2023 sales: €86.15 billion, up 9%, after a 23% increase in 2022) published results for the first half to the end of June. Sales, down 1% at constant exchange rates to...
Between expansion and price cuts, Action’s turnover jumps by 20 %
Dutch discounter Action (2023 sales: €11.32 billion, up 28%) announced sales of €6.23 billion, up 20% in the first semester. Like-for-like sales were up 9%. Action’s 17 million...
Supreme acquired by optics giant Essilorluxottica for US$1.5 billion
On July 17, optics manufacturer Essilorluxottica (sales of US$27.21 billion in 2023, up by 7.1% at constant exchange rates) announced a purchase of  New York-based Supreme from VF Corp for...
19 July 2024
Auchan to cut 25% of GLA, the equivalent of 18 hypermarkets
While the transfer of 31 Casino stores to Auchan began on 14 May, Auchan (2023 sales: €32.9 billion, flat vs 2022), in a bid to rationalise costs, intends to reduce GLA in France by 25%...
17 July 2024
USA: malls only 2.3% away from returning to pre-Covid-19 traffic
According to Placer.ai, shopping centre traffic in the U.S.A. is almost back to pre-Covid-19 levels. While foot traffic in 2021 was 10.9% lower than in 2019, figures improved by 2023.  Last...
16 July 2024
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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock
Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...
2
O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai
On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...
21 August 2026
3
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
4
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
5
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
6
Walmart finally accepts in-store payments with Apple Pay and Google Pay
Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...
24 August 2026